Samsung’s next flagship phone will introduce a powerful new video feature. The Galaxy S26 series will use the Advanced Professional Video (APV) codec. This move directly challenges Apple’s popular ProRes format. It aims to give mobile creators superior video control.
The new technology promises significant improvements in quality and efficiency. Samsung announced the APV standard last year. It is now being integrated into its premier smartphone lineup.
The Advanced Professional Video codec is a major leap forward. It reportedly offers a 20% improvement in storage efficiency over current codecs like HEVC. This means users can record higher-quality video without using as much space.
According to industry reports, APV supports 12-bit color depth. This allows for incredibly smooth color gradients. It also fully supports HDR10 and HDR10+ formats for a stunning dynamic range.
Advanced Features for Professional Creators
The Galaxy S26’s camera system will be a filmmaker’s tool. APV includes native LOG support for advanced color grading. Creators can capture a flat color profile for maximum flexibility in post-production.
also include built-in LUTs in its Gallery app. This allows for quick color correction and video exports on the device itself. The feature set is designed for professional workflows.